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What to Tweet: 21 Easy Ideas for Your Business or Brand

At this point, you probably need no convincing that Twitter is an effective marketing tool for business.

You can use Twitter to gain exposure, drive site traffic, assist in conversions and improve overall brand reputation.

If you’re ready to up your investment in Twitter, but don’t know where to start or what to tweet, we’re here to help.

Read on for 21 things to tweet from a business or brand account.

7 B2B Marketing Trends to Embrace in 2020

The adage that generals are always fighting the last war is a lesson marketers should heed.

Marketing’s inherently dynamic nature requires that marketers in every industry stay on top of the continuously evolving trends, tools, and topics.

Timing is of the essence. If you’re “fighting the last war” by following your 2019 marketing  blueprint, you will inevitably fall behind the innovators who are leaving the past in the dust.

So let’s look at some of the tools and strategies that forward-thinking companies should embrace this year.

What is Direct Traffic?

Knowing how your visitors ended up on your website is core to understanding which marketing activities are actually working. While some traffic sources are strategy forward, one in particular, confuses many. Direct traffic is the traffic source I get asked questions about the most. Direct traffic refers to more than the users that type your URL into their browser.

Best Customer Onboarding Experiences

When it comes to dealing with customers, there are some situations that can be a little overwhelming for both a customer success manager and the customer in question. For many, onboarding is one of those situations. From the customer side, onboarding typically involves hours or even days of training, meeting new team members, and trying to figure out why a leadership team even invested in a new solution to begin with.

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