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How to Collect Customer Data
There are hundreds of ways to collect data, whether that’s through surveys, analytics tools or adding steps into the customer journey where customers have to share their data with you.
An Introduction to Customer Data Analysis
We define customer data analysis, before sharing how it can be used as a tool to improve performance across the whole organisation.
Social media 2020: The top features, formats and trends to get familiar with this year
Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social marketers, a successful strategy involves tapping into audiences in compelling ways that can grab attention in passing moments.
5 Content Marketing Action Items During a Pandemic
Modify your content marketing action plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going.
7 Warm Calling Tips That Will Get Your Prospects Talking
Warm calling starts by selecting a prospect based on your business goals. The more carefully you’ve considered your buyer personas and segmented your list of prospective buyers, the better.
Warm Calling vs. Cold Calling
When it comes to relationships, most are like coffee – the warmer, the better!
How to ensure the smooth running of your remote-working customer service team
It is believed that approximately 1,722,000 people regularly work from home in the UK. But most organisations, both large and small, are now having to adopt remote working practices in response to coronavirus.
9 Ways to Prepare Your Contact Centre for Coronavirus
Parts of Asia and Europe have been hit hard by coronavirus, and it is now making its way west.
A leaked government document suggested that 80% of the UK population could be infected by the outbreak, in a “reasonable worst case” scenario, as reported in The Independent.
Whether such prophecies come to fruition remains to be seen, but there is seemingly little doubt that the virus will soon start to impact the global workplace.
6 steps for data cleaning and why it matters
Data cleaning is the process of ensuring that your data is correct, consistent and useable. Learn the six steps in a basic data cleaning process.
How to Use SEO Data to Make Better Marketing Decisions
As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google.