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Marketing Funnel or Flywheel?
Many inbound marketers are abandoning the marketing funnel proclaiming “the funnel is dead.” But is this true? Is the marketing funnel dead? Should we now focus solely on “The Flywheel?” In this video, I’ll walk through you through the Inbound Marketing Funnel and the Flywheel, what they are, and how you can apply them to your work and create sustainable results.
Managing marketing in the post-virus recession
The economic effect of the COVID-19 virus pandemic will be world-wide. The situation is unprecedented in every country where the economy has been locked down, so that commercial and cultural activity has ceased by order of their respective governments.
5 Principles for Responding to Customer Reviews
Understanding how to respond to online reviews is essential for businesses across all industries. Indeed, 89% of consumers read business responses to online reviews. How should manager responses differ for positive and negative reviews? How does manager response time impact online reputation? Should manager response times differ for positive and negative reviews? While some online platforms, like TripAdvisor, Yelp, and Google, offer managers general guidance on how to respond to online reviews, answering these questions has — until now — been far from easy.
Getting Brand Communities Right
In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion. Central to the company’s turnaround, and to its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organized around the lifestyle, activities, and ethos of the brand.
5 Tips to Scale a Successful Direct-to-Consumer Brand in 2020
Many of the established beliefs regarding e-commerce and the retail space have broken down in recent times. One of the biggest has been the idea that to have a successful retail business, the key was to get on the biggest platforms possible and leverage visibility and logistics to access the market. But now, many direct-to consumer (DTC) brands have shown that’s not necessary.
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite brands.
Why The Hard Work Begins After You’ve Won A Client
At long last, the handshake (metaphorical, or literal, or both) has arrived. The deal is sealed and the client is signed, so it’s time to celebrate. Gather everyone to dish out the appropriate praise. Who put the most work into the pitch? Who nailed the prospect research? You’ve earned a short break to relax, let off some steam, and get some much-needed sleep.
27 Positive Statements to Use In Difficult Situations
We share examples of positive statements to use in customer service that prove particularly useful in difficult situations.
How to Transform Your Ecommerce Strategy to Meet Changing Market Conditions
How should you rethink what business-as-usual looks like when business is unusual?
Google Creates a New Source of Traffic With Keen
A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.