by GPG | Oct 1, 2020 | Blog
Don’t be a slave to dumb rules. Because bending and breaking company rules can often lead to better customer experiences. I get it. Companies need to protect themselves. Companies have beenĀ sued for something frivolous and stupid. In response, they enact...
by GPG | Sep 30, 2020 | Blog
If your business is like so many others trying to survive the pandemic, most or all of your workforce has probably been working remotely in recent months. In fact, a survey fromĀ Gartner found that almost 50%Ā of organizations let 81% or more of its workforce work from...
by GPG | Sep 30, 2020 | Blog
Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. This is why your target market is so important to your business. What Is a Target Market? The term...
by GPG | Sep 28, 2020 | Blog
Spring cleaning is a drag. We get it. But just like itās important you get rid of all those broken pens and loose paper clips in your desk, itās also important to give your email list a thorough cleaning. The good news is you wonāt need a vacuum for this one. What is...
by GPG | Sep 25, 2020 | Blog
Are you thinking about using email marketing to grow your business? If so, youāre not alone. Almost 4 billion people use email as of the year 2020, and that number is expected to rise in the future. Due to email marketingās popularity, there are plenty of opinions on...
by GPG | Sep 24, 2020 | Blog
Helen Billingham of Enghouse Interactive discusses the impact that COVID-19 has had on many organizations and the customer experience they offer. 2020 has been a year of unparalleled upheaval and disruption, due to COVID-19. The impacts have been far-reaching, with...
by GPG | Sep 7, 2020 | Blog
Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilizeĀ social mediaĀ to unlock this. With so many competing causes and companies, much of it can feel like white noise. Fortunately, thanks...
by GPG | Aug 7, 2020 | Blog
Leaders who arenāt trustedāor who donāt trust othersācan communicate all they want, but people will discount everything they say. A powerful effect of the coronavirus pandemic has been to expose the gap between what company leaders say and what they mean. When a...
by GPG | Aug 6, 2020 | Blog
During this time of heightened anxiety, thereās a unique opportunity for brands to create positive memories, earn trust and develop deeper customer relationships. Personal development speaker and authorĀ Dan MillmanĀ holds that, as people, we ādiscover our character...
by GPG | Aug 5, 2020 | Blog
One vital way to engage your customers is by asking the right questions to engage them in an automation-based conversation with your company. It is 100% possible through theĀ CSAT software. Customer Satisfaction Survey orĀ CSAT helps in receiving an in-depth analysis of...
