by GPG | Nov 26, 2020 | Blog
Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands don’t actually have a good handle on how to measure its success or lack...
by GPG | Nov 20, 2020 | Blog
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond. What do advertisers need to know heading into Black Friday and Cyber Monday? What do we know about 2020 holiday trends so far? How should your brand adjust your...
by GPG | Oct 28, 2020 | Blog
The world has changed. In the wake of Covid-19, and the global recession it has caused, business leaders, innovators, entrepreneurs, and investors are all girding for a long period of extremely challenging conditions in the global market. How can startups and...
by GPG | Oct 26, 2020 | Blog
Our panel of experts share examples of how customer expectations are changing and how contact centres can react. Customers Expect Businesses to Provide Online Digital Services Consumers increasingly expect the products they are looking for to be available online, in...
by GPG | Oct 22, 2020 | Blog
Whether you like it or not, things have changed. The traditional “rules” of work simply don’t apply to a majority of jobs anymore. Whether you like it or not, things have changed. The traditional “rules” of work simply don’t apply to a majority of...
by GPG | Oct 21, 2020 | Blog
What is a fact is that we are currently in a time of transition. One of the changes is the omnichannel consumer buying behavior that, although it continues to transform, will no longer return to what it was before. The growth of ecommerce will accelerate and consumers...
