Don’t miss out on the most unpredictable holiday season yet

Don’t miss out on the most unpredictable holiday season yet

5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond. What do advertisers need to know heading into Black Friday and Cyber Monday? What do we know about 2020 holiday trends so far? How should your brand adjust your...
Startups, It’s Time to Think Like Camels — Not Unicorns

Startups, It’s Time to Think Like Camels — Not Unicorns

The world has changed. In the wake of Covid-19, and the global recession it has caused, business leaders, innovators, entrepreneurs, and investors are all girding for a long period of extremely challenging conditions in the global market. How can startups and...
4 Outdated Rules Every Business Owner Needs to Ditch

4 Outdated Rules Every Business Owner Needs to Ditch

Whether you like it or not, things have changed. The traditional “rules” of work simply don’t apply to a majority of jobs anymore. Whether you like it or not, things have changed. The traditional “rules” of work simply don’t apply to a majority of...
This shopping season will be different for this reason

This shopping season will be different for this reason

What is a fact is that we are currently in a time of transition. One of the changes is the omnichannel consumer buying behavior that, although it continues to transform, will no longer return to what it was before. The growth of ecommerce will accelerate and consumers...