What is Direct Traffic?

Knowing how your visitors ended up on your website is core to understanding which marketing activities are actually working. While some traffic sources are strategy forward, one in particular, confuses many. Direct traffic is the traffic source I get asked questions about the most. Direct traffic refers to more than the users that type your URL into their browser.

Best Customer Onboarding Experiences

When it comes to dealing with customers, there are some situations that can be a little overwhelming for both a customer success manager and the customer in question. For many, onboarding is one of those situations. From the customer side, onboarding typically involves hours or even days of training, meeting new team members, and trying to figure out why a leadership team even invested in a new solution to begin with.

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