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Getting Brand Communities Right

In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion. Central to the company’s turnaround, and to its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organized around the lifestyle, activities, and ethos of the brand.

5 Tips to Scale a Successful Direct-to-Consumer Brand in 2020

Many of the established beliefs regarding e-commerce and the retail space have broken down in recent times. One of the biggest has been the idea that to have a successful retail business, the key was to get on the biggest platforms possible and leverage visibility and logistics to access the market. But now, many direct-to consumer (DTC) brands have shown that’s not necessary.

Why The Hard Work Begins After You’ve Won A Client

At long last, the handshake (metaphorical, or literal, or both) has arrived. The deal is sealed and the client is signed, so it’s time to celebrate. Gather everyone to dish out the appropriate praise. Who put the most work into the pitch? Who nailed the prospect research? You’ve earned a short break to relax, let off some steam, and get some much-needed sleep.

How to Improve Your Company’s Online Reputation

With so many people spending more time at home and online due to the coronavirus, your online presence is more significant than ever. And it’s not just your website that has an impact but review sites and directories too. Basically, any site that has information about your business has an influence on your online standing.

10 B2B Tech Marketing Tools for Lead Generation

Your B2B tech firm can have the best sales team in the world, but if you don’t have the right marketing strategy and tools, you’ll struggle to bring in leads. Lead generation is a crucial part of any B2B tech marketing plan, but it’s also complex and can feel intimidating.

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