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What SEOs get wrong about Google updates
Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site.
5 Key Tools to Improve the SEO Potential of Your Content
Coming up with good quality content, consistently, is a difficult task.
How to Make Your Marketing Emails More Effective
Avoid the dreaded delete button. Here are creative strategies for engaging subscribers with your brand.
How smart content management is key to successful retailer and brand marketing
Content marketing, particularly around products, is now key to creating personalised customer experiences, and marketers need to invest in the right technology to manage it.
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today.
Marketing Funnel or Flywheel?
Many inbound marketers are abandoning the marketing funnel proclaiming “the funnel is dead.” But is this true? Is the marketing funnel dead? Should we now focus solely on “The Flywheel?” In this video, I’ll walk through you through the Inbound Marketing Funnel and the Flywheel, what they are, and how you can apply them to your work and create sustainable results.
Managing marketing in the post-virus recession
The economic effect of the COVID-19 virus pandemic will be world-wide. The situation is unprecedented in every country where the economy has been locked down, so that commercial and cultural activity has ceased by order of their respective governments.
5 Principles for Responding to Customer Reviews
Understanding how to respond to online reviews is essential for businesses across all industries. Indeed, 89% of consumers read business responses to online reviews. How should manager responses differ for positive and negative reviews? How does manager response time impact online reputation? Should manager response times differ for positive and negative reviews? While some online platforms, like TripAdvisor, Yelp, and Google, offer managers general guidance on how to respond to online reviews, answering these questions has — until now — been far from easy.
Getting Brand Communities Right
In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion. Central to the company’s turnaround, and to its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organized around the lifestyle, activities, and ethos of the brand.
5 Tips to Scale a Successful Direct-to-Consumer Brand in 2020
Many of the established beliefs regarding e-commerce and the retail space have broken down in recent times. One of the biggest has been the idea that to have a successful retail business, the key was to get on the biggest platforms possible and leverage visibility and logistics to access the market. But now, many direct-to consumer (DTC) brands have shown that’s not necessary.