Email marketing in 2021: The importance of measurement, ROI, and budgeting
Having a strong understanding of an email programās return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands donāt actually have a good handle on how to measure its success or lack...
Donāt miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond. What do advertisers need to know heading into Black Friday and Cyber Monday? What do we know about 2020 holiday trends so far? How should your brand adjust your...
Startups, Itās Time to Think Like Camels ā Not Unicorns
The world has changed. In the wake of Covid-19, and the global recession it has caused, business leaders, innovators, entrepreneurs, and investors are all girding for a long period of extremely challenging conditions in the global market. How can startups and...
How Are Customer Expectations Changing and What Does That Mean for Us?
Our panel of experts share examples of how customer expectations are changing and how contact centres can react. Customers Expect Businesses to Provide Online Digital Services Consumers increasingly expect the products they are looking for to be available online, in...
4 Outdated Rules Every Business Owner Needs to Ditch
Whether you like it or not, things have changed. The traditional “rules” of work simply don’t apply to a majority of jobs anymore. Whether you like it or not, things have changed. The traditional ārulesā of work simply donāt apply to a majority of...
This shopping season will be different for this reason
What is a fact is that we are currently in a time of transition. One of the changes is the omnichannel consumer buying behavior that, although it continues to transform, will no longer return to what it was before. The growth of ecommerce will accelerate and consumers...
These Are the Core Elements Needed to Successfully Pivot Your Business
TheĀ World BankĀ says that theĀ global economyĀ may be facing itsĀ most massive contraction since the Second World War. The massive amount of job cuts in line with the slowing of the US economy has made one fact obvious. Businesses facing this dire situation have had to...
How To Manage a Hostile Team of Employees
9 Tips for Supervising Frustrated Employees in Tough Times Managing a team is tough business.Ā Meeting deadlines, tracking budgets, developing your staff and managing employee performance are just some of the things we are responsible for.Ā Outside factors and...