by GPG | Nov 26, 2020 | Blog
Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands don’t actually have a good handle on how to measure its success or lack...
by GPG | Nov 20, 2020 | Blog
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond. What do advertisers need to know heading into Black Friday and Cyber Monday? What do we know about 2020 holiday trends so far? How should your brand adjust your...
by GPG | Oct 28, 2020 | Blog
The world has changed. In the wake of Covid-19, and the global recession it has caused, business leaders, innovators, entrepreneurs, and investors are all girding for a long period of extremely challenging conditions in the global market. How can startups and...
by GPG | Oct 26, 2020 | Blog
Our panel of experts share examples of how customer expectations are changing and how contact centres can react. Customers Expect Businesses to Provide Online Digital Services Consumers increasingly expect the products they are looking for to be available online, in...
by GPG | Oct 22, 2020 | Blog
Whether you like it or not, things have changed. The traditional “rules” of work simply don’t apply to a majority of jobs anymore. Whether you like it or not, things have changed. The traditional “rules” of work simply don’t apply to a majority of...
by GPG | Oct 21, 2020 | Blog
What is a fact is that we are currently in a time of transition. One of the changes is the omnichannel consumer buying behavior that, although it continues to transform, will no longer return to what it was before. The growth of ecommerce will accelerate and consumers...
by GPG | Oct 20, 2020 | Blog
The World Bank says that the global economy may be facing its most massive contraction since the Second World War. The massive amount of job cuts in line with the slowing of the US economy has made one fact obvious. Businesses facing this dire situation have had to...
by GPG | Oct 19, 2020 | Blog
9 Tips for Supervising Frustrated Employees in Tough Times Managing a team is tough business. Meeting deadlines, tracking budgets, developing your staff and managing employee performance are just some of the things we are responsible for. Outside factors and...
by GPG | Oct 16, 2020 | Blog
Have you tried LinkedIn Stories yet? After testing the option in some regions earlier in the year, LinkedIn made its Stories option available to all users late last month, providing another way to connect with your LinkedIn audience and share relevant updates. Stories...
by GPG | Oct 12, 2020 | Blog
Analysis and measurement is foundational for content efficiency. Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the...
