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How to Develop a B2B Marketing Strategy

How to Develop a B2B Marketing Strategy

B2B marketing is complicated — to win, you’ve got to focus on generating demand, finding the right buyers, and tracking those buyers through the funnel so you can connect at the perfect moment. But, before we dive into generating demand, qualifying leads, and...
Design Thinking: Why it matters in Global Growth & Localization

Design Thinking: Why it matters in Global Growth & Localization

Design thinking is a non-linear way of developing original products and services through an iterative process of understanding users, challenging assumptions, and redefining problems. It involves continuous prototyping and testing, and in its best application, even...
How to Hire Call Center Agents

How to Hire Call Center Agents

Whether you’re running a small business call center or enterprise contact center, you need skilled and qualified agents, which means going beyond a simple resume review. This guide will cover the steps you should take throughout the hiring process to attract the...
How to Properly Assess Translation Quality

How to Properly Assess Translation Quality

All Language Service Providers (LSPs) follow certain industry best practices to give clients the highest quality translations. Unfortunately, most translation tests don’t allow language vendors to adhere to those best practices as they would with a real project. As a...
The 5 Stages of a Sales Cycle

The 5 Stages of a Sales Cycle

The sales cycle is the process that companies use to identify and qualify potential customers, build relationships, and close deals. We can divide the sales cycle into the following five stages: prospecting, research, outreach, presentation, and closing. I remember...
Why Does your eLearning Need to be Localized in 2022?

Why Does your eLearning Need to be Localized in 2022?

The COVID-19 pandemic has brought about a paradigm shift in corporate training over the recent past. In a post-COVID world, eLearning is still relevant because it transcends geographical boundaries and costs. Accessible training programs is one of the key...
11 Best Strategies on How to Scale Your Business

11 Best Strategies on How to Scale Your Business

Here are our best strategies on how to Scale Your Business in 2022: 1.Formulate a scalable business model: A scalable business model is one that can scale to increase revenue in accordance with the growth of a company. According to Li & Fung, scalability also...
Top 6 Challenges Of Legal Translations and How To Overcome Them

Top 6 Challenges Of Legal Translations and How To Overcome Them

When you enter any foreign market, legal is one of the key factors that you need to consider with utmost care. Documents such as contracts, international agreements, insurance claims, patents, and more need to be translated to provide you and your target audience with...
Effective Ways To Create Content That Converts

Effective Ways To Create Content That Converts

Starting an E-commerce or online store, requires a plan for converting visitors into paying customers. A conversion is what we call it in the marketing world. Your conversion rate is the number of visitors who become paying customers after being converted from latent...