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Is Technical SEO Dead? What Googlebot’s New Updates Mean for You
In May, Google announced an update. For the average user, it didn’t make many waves. But for SEO professionals, the change felt seismic.
How to Build a Successful (and Sustainable) Team
Leaders often believe progress is the primary characteristic of a successful team in business, since productivity and innovation drive revenue. However, leaders often forget that in order to achieve progress over a sustained period of time, they must cultivate an ethical culture where collaboration and teamwork are developed and valued.
7 Mistakes Contact Centres Make When Implementing RPA
While there are many applications of RPA, with multiple benefits, there are a number of pitfalls to be wary of, if you wish to install the technology – just like the seven below.
5 Other Benefits of RPA
In addition to the processes listed before, here are a number of potential benefits that you will likely realize after implementing RPA technology.
What Is Robotic Process Automation (RPA)?
Our panel of experts define robotic process automation (RPA) and discuss the benefits that your contact centre can obtain from implementing the technology.
Why Your Content Isn’t Driving the Results You Want
Content has become the foundation for so many of your most critical marketing tasks. If it’s not effective enough, things like demand generation, mid-funnel engagement, account-based marketing, and top-of-funnel lead generation will suffer.
7 Email Marketing Challenges Most Businesses Are Facing
Email marketing is among the most effective methods of reaching and converting your audience. In fact, one study found that 76 percent of subscribers make purchases after receiving marketing emails, which is probably why 97 percent of businesses use email marketing these days.
How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)
Social media is an increasingly popular channel for digital marketing activities. It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans. Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are using the right measures to track its success?
Why Mature Companies Fail At Leading Digital Transformation
While attending the Fortune Brainstorm Tech this year, I heard from leading executives of companies like Walmart, Mattel, Ford, Intel, Qualcomm, Target, Macy’s, and others on a wide range of topics, including the challenges on leading digital transformation and innovation. Most of the top executives from mature incumbent companies outside of the tech space amplified the extreme challenges and impediments put forth in The Incumbent’s Nightmare. Transformative innovation—often thought of as digital transformation—is extremely difficult for incumbents, as markets have given companies like Amazon and Google an incredible and unfair advantage.
How to Create an Effective Digital Customer Service Strategy
Here is everything you need to know about moving to digital customer service, as we help you to put together a strategy to make a smooth transition.